Wedding on Valentine's day, do people do that?

Sure its seems lots of people do that just look at this pic:

Couples get married inside a public pool during a mass wedding on Valentine’s Day 2013 in Lima, Peru. Over 200 couples participated in a community civil marriage organized by the municipality of Comas, northeast of Lima.

Cute right?  It's fun & memorable, though the gown would be pretty messed up in the end:))